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How to Embed a Survey in an Email Campaign

You can embed a survey directly into emails sent through either a Bulk Campaign or a Drip Campaign.

For the survey to be embedded in the email, the first question of the survey must be either a Scale question or a Multiple Choice question.

Pre-requisites

Before creating the campaign, make sure you have:

  1. Created a Contact List – A contact list is required to send campaign emails. If you haven't created one, follow the Create a Contact List guide.

  2. Configured Email Settings – Make sure you have at least one sender email configured under Campaign Settings. Follow the Email Configuration guide.

  3. Created and published your survey – The first question should be a Scale or Multiple Choice question if you want to embed it in the email.

Creating an Email Campaign

  1. Go to Audience → Email Campaign and click Create Campaign.
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  2. Enter the campaign details:

    • Campaign Name

    • Select Audience

    • Select Survey

    • Choose Bulk Campaign or Drip Campaign based on your requirement.

    • Click Create Campaign
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  3. Click Send Invite to configure your email.
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  4. Select the Sender Name, add the Reply-To Email, enter the Subject, and add your Email Body.
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  5. To embed the survey question directly in the email, click Insert Embedded Survey.
    The first Scale or Multiple Choice question from your selected survey will be embedded into the email.
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  6. Apply Filters if required. You can then either send the email immediately or schedule it for later.
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  7. Send a Test Email to make sure the embedded survey is displayed and working correctly. Once verified, click Start Campaign.
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  8. Below is an example of how the embedded survey appears in the email:
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Benefits of Embedding a Survey in an Email

Embedding the first survey question directly in the email makes it easier for respondents to start the survey without needing to open a separate link first. This can help:

  • Increase response rates by reducing the number of steps required to participate.

  • Improve engagement by letting respondents interact with the survey directly from their inbox.

  • Provide a smoother experience by taking respondents straight into the survey after they select an answer.

  • Encourage faster responses, especially for short feedback, rating, or multiple-choice surveys.

Get Started! By following these steps, you can efficiently create, manage, and track your email campaigns in BlockSurvey. This ensures a seamless and organized email outreach process directly from your TeamSpace.

If you are still running into issues, contact us at [email protected] at any time.
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